Press Release

GHSA, PlayON! Sports forge partnership to create Digital Sports Network

Atlanta, GA - August 21, 2009 - The Georgia High School Association (GHSA) and PlayON! Sports jointly announced the launch of the GHSA Digital Sports Network, a partnership providing multi-platform distribution of Georgia high school sports content. Unprecedented postseason coverage of all GHSA sports, beginning in Fall 2009, will be made available to fans in a variety of live and on-demand formats across television, broadband, DVD, and download-to-own.

"The GHSA is excited about moving forward with new forms of technology to showcase the wonderful high school sporting events in Georgia,” said Dr. Ralph Swearngin, Executive Director of GHSA. "These productions are intended to increase interest of people in high school athletics so they will attend more of our events in the future and to archive the memories of past events."

The new internet portal for the GHSA Digital Sports Network, www.GHSA.tv, will host all events produced through the partnership. Many events will be streamed live, and all events will be archived and available on demand. There will be no charge for fans to view the streamed content. "We are building a library of content that will allow students, families, and communities to have access to their school's sports programs, plus showcasing student athletes in a manner that was not possible before," said David Rudolph, CEO of PlayON! Sports. "We will feature several hundred postseason and championship games per year across the state of Georgia and will include coverage of all GHSA sports."

The initial archived content contains prior-year playoff and championship events in football, basketball, volleyball, and wrestling. Inaugural events for the 2009 season are four football games from the Corky Kell Classic, on Saturday, August 22 at the Georgia Dome. Full game, on-demand access for these premier matchups (Starr's Mill vs. Etowah; Brookwood vs. McEachern; Camden County vs. Grayson; Walton vs. Norcross) will be available on GHSA.tv immediately following the conclusion of play. Additional fall events will include postseason play in football, volleyball and softball. Another component of the GHSA Digital Sports Network is the opportunity for GHSA member schools to license PlayON! Sports' proprietary software for coverage of their regular season and region tournament events. This content will be featured on the GHSA.tv portal as well. Says Rudolph, "Schools can leverage the PlayON platform to create their own content, provide educational opportunities for their students, generate more exposure for their student-athletes, and provide unique digital advertising opportunities for their sponsors. With our sales partner Score Atlanta LLC, we are rolling this program out immediately and will have an initial group of schools producing and broadcasting their games during the fall sports season." Schools will be able to create links on their respective websites to directly access their own school page on the GHSA.tv portal.

About PlayON! Sports
PlayON! Sports is an Atlanta-based digital media company and technology provider specializing in the production, distribution, and monetization of professional-quality, low-cost video content. PlayON! Sports' proprietary technology platform includes video production capabilities and a multiplatform distribution system. For more information, contact PlayON! Sports at info@playonsports.com , or visit www.playonsports.com.

About Georgia High School Association (GHSA)
The GHSA is a voluntary organization composed of over 400 public and private high schools whose purpose is to promote good sportsmanship and to standardize and encourage participation in athletics and extra-curricular activities through Region and State competitions. For more information, contact GHSA at ghsa@ghsa.net, or visit www.ghsa.net.